Privacy Policy
Cookie Policy
This Cookie Policy explains how Peach Software (“we”, “us” or “our”) uses cookies and similar technologies on our website.
Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, analyse website traffic, remember preferences, and support marketing activities.
This policy explains:
- what cookies are;
- which cookies we use;
- why we use them;
- how long they remain on your device; and
- how you can manage your cookie preferences.
By continuing to use our website, you acknowledge that cookies and similar technologies may be used in accordance with this policy and your consent preferences.
What Are Cookies?
Cookies are small text files stored on your device when you access a website. Cookies help websites recognise your device and remember information about your visit, preferences or actions over time.
We may also use similar technologies such as tracking pixels, scripts, tags, web beacons and local storage technologies.
How We Use Cookies
We use cookies and similar technologies to:
- ensure our website functions properly;
- improve website performance and user experience;
- remember your preferences;
- analyse website traffic and visitor behaviour;
- personalise website content and user experience;
- measure the effectiveness of advertising campaigns; and
- support website security and fraud prevention.
Our website may include contact forms, user accounts, embedded content, support tools, integrations with third-party services and social media features. These services may use cookies or similar technologies to operate correctly and improve user experience.
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the operation, security and functionality of our website. They cannot be disabled in our systems.
Examples include:
- security and authentication cookies;
- cookie consent preferences;
- session management cookies;
- user account functionality; and
- website load balancing.
Analytics Cookies
These cookies help us understand how visitors interact with our website and services so that we can improve functionality, content and user experience.
We may use services such as:
- Google Analytics 4 (GA4);
- Microsoft Clarity;
- Hotjar; or
- similar analytics platforms.
Analytics information may include pages viewed, device type, approximate location, referral source and time spent on pages.
Functional Cookies
These cookies allow enhanced functionality and personalisation, including:
- remembering user preferences;
- remembering account settings;
- recently viewed pages; and
- other personalised website features.
Advertising and Targeting Cookies
These cookies may be used by us and third parties to:
- deliver more relevant advertisements;
- measure advertising effectiveness;
- create audience insights; and
- support remarketing campaigns.
We may use services including:
- Google Ads;
- Meta (Facebook and Instagram);
- LinkedIn Insight Tag; and
- other digital advertising platforms.
Third-Party Cookies
Third parties may place cookies on our website where we use their services or content. These third parties may include:
- Google;
- Meta (Facebook and Instagram);
- LinkedIn;
- YouTube or Vimeo;
- software integrations;
- email marketing platforms;
- customer support providers; and
- analytics providers.
We do not control third-party cookies and recommend reviewing the privacy and cookie policies of those providers directly.
Google Analytics
We use Google Analytics 4 (“GA4”) to collect information about how visitors use our website. GA4 collects information such as pages visited, time spent on pages, device type, approximate geographic location and interactions with website content.
Information collected may include IP address information and identifiers associated with your browser or device.
We use this information to:
- improve website functionality;
- understand visitor engagement; and
- improve our services.
Google may process this information on servers located outside the United Kingdom or European Economic Area. Appropriate safeguards are used where required by applicable law.
Further information:
Advertising and Remarketing
We may use advertising cookies and remarketing technologies to display relevant advertisements to users who have previously visited our website.
Remarketing technologies may be used by:
- Google Ads;
- Meta;
- LinkedIn; and
- other advertising partners.
These technologies may track visits to our website and interactions with our website or services in order to display relevant advertisements on third-party websites and social media platforms.
Advertising cookies are only used where you have provided consent.
Social Media Features
Our website may contain social media features and sharing tools provided by third parties such as Facebook, Instagram, LinkedIn or X (formerly Twitter).
These providers may place cookies or similar technologies on your device when you interact with these features. We do not control these technologies and recommend reviewing the privacy policies of the relevant providers.
Cookie Consent
Non-essential cookies will only be placed on your device after you provide consent through our cookie banner.
You may change or withdraw your consent at any time.
Managing Cookies
Most web browsers allow you to control cookies through browser settings. You can usually:
- view stored cookies;
- delete cookies;
- block cookies; or
- receive notifications before cookies are placed.
Please note that disabling certain cookies may affect the functionality and performance of our website.
Useful resources:
Cookie Duration
Cookies may be either:
- Session Cookies – deleted automatically when you close your browser; or
- Persistent Cookies – stored on your device until they expire or are deleted.
The duration of cookies used on our website varies depending on their purpose.
International Data Transfers
Some third-party providers we use may transfer personal data outside the United Kingdom or European Economic Area.
Where this occurs, we ensure appropriate safeguards are implemented in accordance with UK data protection laws.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in legal requirements, technology or our business practices.
Any updates will be published on this page and will take effect immediately upon publication.
Contact Us
If you have any questions about this Cookie Policy or how we use cookies, please contact:
Peach Software
Bank House, Southwick Square, Brighton, BN42 4FN
support@peachsoftware.co.uk
0844 879 7897